The iconic British sports car manufacturer opens its doors for an exclusive behind the scenes tour of the site and a virtual drive around the famous Lotus Test Track.
Lotus invited Google to record a testing session of selected Lotus cars and to give fans of the legendary British sports car brand a chance to look around normally hidden areas of the Lotus Headquarters in Hethel, Norfolk. On the Lotus test track, sharp eyed Street View users will spot the Lotus 2-Eleven being driven quickly and enthusiastically (just as it is intended to be!), a research and development Lotus Exige 265E which is fuelled by sustainable, environmentally friendly ethanol and a number of prototypes of the new Lotus Evora.
Nigel Marshall, Head of Facilities Management for Lotus said, “We decided to give Street View users an opportunity to look around part of the Lotus HQ and to virtually drive the Hethel Test Track. Only a select number of drivers have driven the Lotus circuit over the years, but now anyone can get a closer look at where some of the most iconic British sports and racing cars have been tested and developed. To see some dynamic track driving of the Lotus 2-Eleven just check out the North Hairpin!”
Matthew Prestopino, Google's Head of Street View Operations in Europe said, "Being invited to come and drive alongside some of the UK's coolest cars was a real treat. This is the first ever circuit in the UK to be photographed for Street View and car fans are going to love taking a virtual tour and locating their favourite Lotus cars in action on the track".
The Street View of the Lotus Headquarters can be viewed here:
http://3.ly/LotusCarFactoryGoogleStreetView
Users can access street-level imagery of the Lotus site by zooming into the lowest level on Google Maps, or by dragging the orange "Pegman" icon on the left-hand side of the map onto a blue highlighted road such as the Lotus test track.
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About Lotus
The main operating subsidiary of Group Lotus plc is Lotus Cars Limited, which has two operating divisions - Lotus Engineering and Lotus Cars. Lotus Engineering is an internationally recognised automotive engineering consultancy based in Norfolk, UK. Global facilities include those in Michigan (USA), Kuala Lumpur (Malaysia), China and offices in Germany and Japan.
Lotus Engineering provides comprehensive and versatile consultancy services to many of the world's OEMs and Tier 1 suppliers, offering a full engineering service from initial concept and project design through development and integration of the complete vehicle to meet all worldwide market and customer requirements to full production. This includes third party 'niche vehicle' engineering and manufacture worldwide.
Lotus Cars builds world class, prestige, high performance sports cars for sale in 37 countries. These include the iconic Lotus Elise, Exige, Europa and Lotus’ latest model, the Evora. Lotus is a global high-tech company, expanding rapidly and committed to driving forward technology for both Lotus Cars and its Engineering clients, spearheading research into such areas as hybrids, electric vehicles and renewable fuels.
For more information about Lotus please contact:
PR Department; Group Lotus plc,
Potash Lane, Hethel, Norfolk, UK, NR14 8EZ
Tel: +44(0)1953 608264;
Email: pr@lotuscars.co.uk