Stanstead based Castle Lotus is taking a new and innovative approach to supporting charity this Christmas by teaming up with internet shopping portal TheGivingMachine™ to sell Lotus cars online.
11/12/2007
Stanstead based Castle Lotus is taking a new and innovative approach to supporting charity this
Christmas by teaming up with internet shopping portal TheGivingMachine™ to sell Lotus cars online.
Internet shopping is massively popular, and never more so than at Christmas so it’s refreshing to learn that there is a way of shopping online whilst contributing to your favourite school or charity.
Institute of Fundraising members TheGivingMachine™ (TGM) tap into the multi-billion pound online
retail market by providing a very special incentive to shoppers. 100 leading retailers are accessible
through TGM and each time a sale is made the merchant donates money for a school or charity of the purchaser’s choice.
A variety of Lotus are available and range from toy and model cars to the real thing! Castle Lotus and the TGM have an agreement that for each Lotus purchase by a TGM shopper a donation of 2.25% will be made to charity, and with on the road prices ranging from £24,500 to £45,000, that is a sizeable contribution!
Ian Cunningham of Castle Lotus said, “We’re delighted to be involved in this initiative to help the wider community. Christmas is about giving and we’re happy to donate 2.25% of the price of a Lotus bought via TheGivingMachine to good causes selected by our customers.”
Richard Morris, co-founder of TGM bought his own Lotus Elite from the sportscar dealer in Stansted and explained, “We’re seeing a huge explosion in online shopping and luxury purchases are no exception.
Selling a Lotus online is a great way to publicise TheGivingMachine and – as we operate a percentage
donation system – high value products such as these could also raise a significant amount for UK
charities and schools.”
ENDS
About Group Lotus plc:
The main operating subsidiary of Group Lotus plc is Lotus Cars Ltd, which has two operating divisions – Lotus Engineering and Lotus Cars. Lotus Engineering is an internationally recognised automotive engineering consultancy based in Norfolk, UK. Its global facilities include those in Michigan, USA and Kuala Lumpur, Malaysia and offices in Germany and China. Lotus Engineering provides comprehensive and versatile consultancy services to many of the world’s OEMs and Tier 1 suppliers,
offering a full engineering service from initial concept and project design through development and integration of the complete vehicle to meet all worldwide markets and customers to full production. This includes third party ‘niche vehicle’ engineering and manufacture worldwide. Lotus Cars builds and sells Lotus sports cars, Elise, Exige and Europa for global sale.
About TheGivingMachine: www.thegivingmachine.co.uk
TheGivingMachine™ (TGM) is a new way to support UK charities and schools and takes advantage of the boom in internet shopping. Every purchase made via TGM triggers the retailer to pay donations to the good causes selected. The innovative scheme is potentially one of the easiest, cheapest and most sustainable ways to raise essential funds regularly, taking advantage of the rapid growth in internet use: 40% of British households1 now have Broadband access, while the UK's online shopping market now tops £4bn each month2. And the best part is it is absolutely free for both Givers and beneficiaries.
For further details please contact:
PR Department, Group Lotus plc
Group Lotus plc, Potash Lane, Hethel, Norfolk, UK, NR14 8EZ
Tel: +44 1953 608264
Fax: +44 1953 608111
Email: pr@lotuscars.co.uk
1 UK Government statistics
2 From IMRG Index that measures online sales, as reported in Brand Republic, 20 August 2007