Hot WheelsExciting Niche Vehicles
In the face of new legislation, technology and customer demand, car markets are changing and fragmenting. Mainstream models continue to be important, but increasingly there is a call for more specialised, imaginative cars - exciting niche vehicles.
Through design, performance and individuality, niche vehicles can enhance a brand, redefine a market and be highly profitable. But they do present a very different set of challenges; to be viable you must carefully balance product, commercial and manufacturing considerations.
Throughout its history, Lotus has used and developed its expertise to produce dynamic sports cars of its own and exciting niche vehicles for its clients. From the starting point of the concept design through engineering design and development to series production, Lotus applies it expertise every step of the way to make special products.
