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To find out how Lotus Engineering can help your businessPlease click hereLotus Design
Whether a client's niche vehicle is built on a Lotus platform, a bespoke platform or adapted from their own existing production
model, striking design is essential.
Through styling Lotus' own cars, Lotus Design has a clear understanding of what is required to produce beautiful, iconic vehicles.
Strong proportion, emotional form, dynamic line, innovative material choice and distinctive graphics are what, subconsciously,
create a first and often lasting impression with a customer. However, our understanding goes beyond the immediate visual impact,
so that the design is sympathetic to the wider attributes of the car. And the emotion generated by the car's design can be echoed
by the emotion of owning and driving it.
In an increasingly competitive market, innovative and exciting design is relevant to all vehicle types and volumes. We have applied our knowledge to a variety of low- and high-volume products for our international client base. In each case we have worked closely with the client to deliver a product that fits their brand DNA and is commercially viable.
A passion for design and our breadth of experience allow us to influence the whole product development process from the first mood
boards and sketches through clay and digital modeling, show car build and on to production release. Lotus Design is capable of
working both as an independent creative unit and as an integrated part of a client's design and engineering team. We bring value by
offering a different perspective and specialist knowledge.
