Driving Dynamics
What convinces a customer to buy a vehicle? A multitude of factors contributes to the decision, including price, build quality, specification, running costs, reputation, image, branding and marketing. However, in many cases the test drive is what persuades a customer to make the purchase. Therefore everything that influences the driving experience is crucial:
- How the car performs, responds and moves
- The sound it makes
- How it feels and how it makes the customer feel
Lotus has a deep understanding of how to unite all aspects of driving dynamics - ergonomics, vehicle dynamics, aerodynamics, NVH, performance - to create the overall driver experience that will lead to a sale.
