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By their very nature, niche vehicles must be distinctive. This means visually, in performance and through the total driving
experience. For a niche vehicle to be special, attributes of performance or character must be prioritised.
However, commercial pressures mean that many vehicle manufacturers base them on current mass-market cars. Sometimes this works, but more often it results in undesirable compromises.
At Lotus we have the culture and experience to engineer thrilling, eye-catching cars that also make sound business sense. We are able to create bespoke vehicle architectures using our own techniques, processes and methodologies that are unfamiliar to many in the industry.
Our designers and engineers have a passion for developing exciting niche cars. And they have a deep insight into what is important
for the driver. They know that through an enthralling blend of exterior and interior design they have to stimulate the customer on
an emotional level, and then impress them still further with an extraordinary driving experience.
That, of course, is in the ideal world. In the real world things are never so simple and there are always difficult decisions to be made. However, through our long-term experience in dealing with just such issues, we understand which elements are essential to the vehicle's character.
Our unique blend of passion and commercial pragmatism means that we can produce a truly individual niche vehicle within an economically viable programme.
